ECWATECH 2025, Eastern Europe's premier water treatment event certified by the Global Association of the Exhibition Industry (UFI), concluded successfully at the Crocus-Expo IEC in Moscow from September 9 to 11, 2025. Shanghai Mislier, a specialist in fluid handling equipment, showcased its core products and customized solutions tailored to the needs of the Russian-speaking market. At this industry event, which brought together 450 exhibitors from around the world and attracted 25,000 professional visitors, the company earned high recognition for its technological prowess and localized service, laying a solid foundation for expansion into the Russian and CIS markets.
This year's ECWATECH exhibition focused on the core theme of "Water Resource Conservation and Efficient Utilization," comprehensively covering the entire industry chain, including municipal water supply, industrial wastewater treatment, pipeline system construction, and water treatment automation, becoming a crucial window into Eastern European water treatment market demand.
Targeting the market characteristics of Russia and surrounding regions, characterized by high weather resistance requirements for equipment in low-temperature environments, complex industrial wastewater composition, and strong demand for reliability in municipal infrastructure, Mislier focused on "localizing technology, serving the global community" and meticulously constructed themed exhibition areas. Exhibited products included vertical multi-stage centrifugal pumps, pipeline pumps, submersible sewage pumps, constant pressure variable frequency pumps, horizontal end-suction pumps, and a variety of high-pressure/constant-pressure, clean water/wastewater, and water treatment equipment.
The Mislier booth remained popular throughout the three-day exhibition. A service team comprised of bilingual Chinese and Russian technical experts provided one-on-one consulting services to municipal engineering contractors, chemical companies, and equipment distributors from Russia, Kazakhstan, Belarus, and other countries. Addressing key concerns of Russian customers, such as "low-temperature equipment lifespan," "spare parts availability," and "localized after-sales service," the team provided on-site explanations of product material optimization processes, including the use of low-temperature-resistant stainless steel for the pump body and a seal structure suitable for high-humidity environments. The team also pledged to provide online technical guidance and support.
Talking about the results of the exhibition, the head of overseas markets said: "ECWATECH allowed us to clearly capture the development trend of 'parallel environmental protection upgrades and equipment localization' in the Eastern European market. This time, we collected more than 60 local demand feedbacks. In the future, we will focus on promoting the iteration of equipment for extreme cold environments and improving the Russian service system." It is also revealed that the company has launched a special follow-up plan for potential customers of the exhibition, optimized product solutions based on the customized needs of Russian customers, and accelerated the implementation of the local service network layout.
The exhibition has concluded, but the layout continues. As a practitioner deeply engaged in the field of water treatment equipment, Shanghai Mislier's appearance at ECWATECH 2025 not only achieved a precise connection between technology and demand, but also built a bridge for diversified cross-border cooperation.